The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always "play well" - encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.

Learn how the United States ended up fighting for twenty years in a remote country on the other side of the world.

The Vietnam War was as much a part of the tumultuous Sixties as Flower Power and the Civil Rights Movement. Five US presidents were convinced that American troops could end a war in the small, divided country of Vietnam and stop Communism from spreading in Southeast Asia. But they were wrong, and the result was the death of 58,000 American troops. Presenting all sides of a complicated and tragic chapter in recent history, Jim O'Connor explains why the US got involved, what the human cost was, and how defeat in Vietnam left a lasting scar on America.

The Emperor Titus opened the enormous Colosseum in AD 80 to host 100 days of games and it will astound readers to learn what the ancient Romans found entertaining. Over 50,000 screaming fans watched gladiators battling each other to the death, men fighting exotic wild beasts, and even mock sea battles with warships floating on an arena floor flooded with water. By AD 476 the Roman Empire had fallen, and yet the ruins of the Colosseum remain a world-famous landmark of an unforgettable time.

"Four score and seven years ago..." begins Abraham Lincoln's beautiful speech commemorating the three-day battle that turned the tide of the Civil War. The South had been winning up to this point. So how did Union troops stop General Robert E. Lee's invasion of the North? With black-and-illustrations throughout and sixteen pages of photos, this turning point in history is brought vividly to life.

The morning of August 24, AD 79, seemed like any other in the Roman city of Pompeii. So no one was prepared when the nearby volcano Mount Vesuvius suddenly erupted, spouting ash that buried the city and its inhabitants. The disaster left thousands dead, and Pompeii was no more than a memory for almost 1,700 years. In 1748, explorers rediscovered the port city with intact buildings and beautiful mosaics. This easy-to-read account is gripping and includes photos of the ruins.

"It is my hope that this volume will aid in illuminating within its reader's heart the loveliness of the grace of God, and that the "sufficient grace" of God's great storehouse might be yours." Jim O'Connor

A funny, quietly moving character study. Rose, an elderly widow, has a surprise: her new Home Help is Leslie - a man. Leslie's care and humour eventually win Rose round. Rose's son Danny has to move further away and cannot visit her regularly, so lonely Leslie moves into a spare room to be on hand all the time.-1 woman, 2 men